Join our Community in its new Home - The Datorama Trailblazer Community Group!

It's been an amazing 3 years coming together in this forum to collaborate, innovate, support, and inspire each other about our shared usage of Datorama. While this is not quite a goodbye, we are excited to announce that we are getting a fresh start in our new home within the Salesforce Trailblazer Community. We have a ton of fun new content planned and you may even see the revival of some of our most popular posts from the past few years.

We’ll be keeping this group around for a bit for you to peruse, but as of November 15, we will no longer be allowing new posts or comments. Be sure to join our new group at to keep the conversation going.

We can’t wait to see you there!

Which KPIs can we use in EMI?


  • jharrisjharris LondonSYS_ADMIN IMG42
    Hi @Merve_Ayan,

    Any 'rate' measurement will work in EMI. System measurements such as CTR and CPC will work, as well as calculated measurements.

    Here's how we detect calculated measurement eligibility:
    • The calculated measurement must be simply one measurement divided by another, with the 'auto' aggregation function selected.
    • The measurements referenced above must be summable. If they are calculated measurements, they'll need to use the 'sum' aggregation function. 
    That's it!

    Let me know if you have any other questions.

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