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Activation Center Use Case Library: Benchmarking Against a Main KPI

With our new updates to include Slack functionality in our visualization sharing options this week, what better time than now to explore use cases for Datorama Actions and Action Rules (where you can also trigger Slack messages!)? I'll roll out a number of possible solutions and link out to previous entries as I share these in the coming weeks.  If you have any questions, you can comment here, and you can always reach out to your Success Architect for further guidance. 

For a general overview on Action Rules and Actions, please use the resources below. For this and all examples, I will just be showcasing the Action Rule in use.

Creating an Action Rule

For an overview of Action Rules, check out the Knowledge Base article here.

Creating an Action

For an overview of Actions, check out the Knowledge Base article here.

We have also introduced new Activations. You can read about those here

And with our new connector on your dashboard pages, be sure to check out how Slack can be used for actions, too!

Our first use case: Benchmarking Against a Main KPI

Use Case: if you have a main KPI that you monitor, you can set up an alert to know whenever performance falls outside your expected values/benchmark.


  1. Define the KPI: select the KPI you are trying to monitor
  2. Define the Operator: are you trying to monitor if the measurement is above, below, equal to your benchmark? Choose the right operator accordingly.
  3. Define the Benchmark: input your KPI benchmark
  4. Define the Dimension (optional): is your benchmark at the Placement level? The Campaign? Overall? If overall, leave this section blank. Otherwise, input the relevant dimensional value.
  5. Define the Time Period: is your KPI monitored on a weekly basis? Is it for the entire flight period? Define that period here.

You can also use the Filter to refine the results that are returned. This is helpful if your benchmarks are different per Entity (e.g. Campaign A has Benchmark A, while Campaign B has Benchmark B).

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