Join our Community in its new Home - The Datorama Trailblazer Community Group!
It's been an amazing 3 years coming together in this forum to collaborate, innovate, support, and inspire each other about our shared usage of Datorama. While this is not quite a goodbye, we are excited to announce that we are getting a fresh start in our new home within the Salesforce Trailblazer Community. We have a ton of fun new content planned and you may even see the revival of some of our most popular posts from the past few years.
We’ll be keeping this group around for a bit for you to peruse, but as of November 15, we will no longer be allowing new posts or comments. Be sure to join our new group at https://www.salesforce.com/success-datorama to keep the conversation going.
We can’t wait to see you there!
It's been an amazing 3 years coming together in this forum to collaborate, innovate, support, and inspire each other about our shared usage of Datorama. While this is not quite a goodbye, we are excited to announce that we are getting a fresh start in our new home within the Salesforce Trailblazer Community. We have a ton of fun new content planned and you may even see the revival of some of our most popular posts from the past few years.
We’ll be keeping this group around for a bit for you to peruse, but as of November 15, we will no longer be allowing new posts or comments. Be sure to join our new group at https://www.salesforce.com/success-datorama to keep the conversation going.
We can’t wait to see you there!
Divergent data reach Facebook
CarolRes
[email protected]ACCOUNT_ADMIN 
in Help Center
I need help with the metric Connection reach Facebook Ads
I have divergent data between what is extracted directly from the Facebook Platform and what is extracted via Datorama.
In Facebook Ads Plataform
In Datorama Plataform
Comparative
Does anyone know why this happens?
Tagged:
Comments
FB Reach is retrieved on Ad level with a daily breakdown with a standard API, if you check the daily Ad data on Facebook it should match.
Check out these materials to learn more about it:
https://support.datorama.com/en/support/solutions/articles/4000160872-understanding-and-using-reach-data
https://support.datorama.com/en/support/solutions/articles/4000084635-uploading-reach-data
I hope it will help you!